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Ricardo Cano
Product Marketing Manager

Brazilian Ricardo Cano, from sunny São Paulo, has lived in Europe for 10 years. “I wanted to work at Atlas Copco compressor technique headquarters,” is how he explains his motives in moving to the old country. Both Europe and the company surpassed his greatest expectations. “Europe is beautiful – the mix of different cultures in a small area fascinates me.” And Atlas Copco? Nothing is impossible at this company, new opportunities are constantly opening up, and all its employees support you professionally and personally,” says the São Paulo native, who now calls Prague home. And who bluntly admits he would like to work for Atlas Copco his whole life. 

You have been at Atlas Copco 14 years. Is it still fun?

Yes! Atlas Copco is a company that gives its employees many opportunities for different kinds of growth. I’ve worked in three countries, four different positions, and for different business units and divisions. Managing local, global and virtual teams, working on interesting projects. Every day brings something new and interesting. New challenges arrive daily, and I think there is still a lot ahead of me.

Can you see yourself staying at the company a few more decades?

Absolutely. Atlas Copco helps us develop not only professionally, but personally. Working abroad unbelievably enriches you and opens new horizons. There are a ton of opportunities, but you can’t be shy about it. At our company, nothing is impossible. I like that, and it motivates me.

Do you remember when you started at Atlas Copco?

I started working here as a buyer while I was still at university. A friend of mine told me there were positions open for students – by the way, he also still works at our company, as a Business Line Manager in São Paulo.

And the wind brought you to Europe. Was that intentional?

I spent more than four years in the Compressor Technique at the Brazilian headquarters. But my dream was to work at the worldwide headquarters in Antwerp. That’s why in 2007, I accepted the challenge to become a buyer for the division Oil-free Air, Compressor Technology in Belgium. In half a year I became a team leader responsible for six people in the purchasing department. And a couple years after that, Global Product Manager in the Compressor Technology Service division. At the same time, I was able to earn an MBA at the Vlerick Business School in Leuven.

What was your impression of Europe?

It totally exceeded my expectations. I love that mix of different cultures in a small area. People in Europe often have no idea how well they live. Naturally, I miss the sun and heat. But otherwise I’m thrilled.

Last year you took the opportunity to become Project and Product Marketing Manager in the Industrial Tools division. How many countries are under you, and how hard is it to manage an international team?

I coordinate a total of 14 countries in our region. Surprisingly, the toughest nut to crack isn’t the language barrier, because English is very well established in the Atlas Copco organization. The difficulty is the geographic distance and managing a virtual organization.

Is it harder for you, as a Brazilian, to manage Eastern European colleagues? Do you run into any barriers, like working style, communication or difference in temperament?

I wouldn’t say there are any clear differences. I think people in our region are the same as in other European or South American countries. Various people are more and less open, extroverts and introverts, and some more and less communicative. And if you’re asking specifically about the people at Atlas Copco, I don’t see any differences at all. My current colleges are excellent professionals, just like all the other people I have dealt with during these long years at our company.

Changing positions also meant moving from Antwerp to Prague. What is your impression of the Czech Republic, compared to other destinations?

Each country has its own magic. Brazil is my native country, Antwerp is close to my heart, and Prague is now my home… It is beautiful, with unlimited cultural opportunities, a vast array of restaurants with excellent beer on every corner, splendid nature wherever you go, and history that takes your breath away.

And the people? What’s the biggest difference you’ve noticed between Brazilians and Czechs?

Brazilians are more open, and we hug more. It takes Czechs longer, but once you’re friends, a lifetime bond forms. 

How are your Czech studies coming along? What’s the hardest thing?

I speak a little Czech. I have been learning for a year, and it’s an unbelievably difficult language, but I try. I can already order beer, but declining nouns and conjugating verbs is a nightmare. The most interesting thing to me is “ahoj”. It’s used when coming and going, which isn’t common among languages.


Ricardo Cano

Has held the position of Project and Product Marketing Manager in Industrial Technology since June 2016. With a team of seven product managers coordinates introduction of new products to market, events aimed at supporting the sales team, technical support and competency management. In addition, Ricardo coordinates a highly professional project team. His goal is to meet customer needs, recommend products that meet the customers’ challenging requirements, and provide training to salespeople, so that all Atlas Copco customers receive the right custom solution to their exacting needs. 




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